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%0 Conference Paper
%1 conf/amcis/JahrigEHS17
%A Jährig, Elena
%A Ebner, Katharina
%A Hornung, Olivia
%A Smolnik, Stefan
%B AMCIS
%D 2017
%I Association for Information Systems
%K
%T Guerilla Marketing Using Social Media as a Success Strategy in Crowdfunding Campaigns: Towards a Research Model.
%U http://dblp.uni-trier.de/db/conf/amcis/amcis2017.html#JahrigEHS17
@inproceedings{conf/amcis/JahrigEHS17,
added-at = {2023-12-14T15:14:27.000+0100},
author = {Jährig, Elena and Ebner, Katharina and Hornung, Olivia and Smolnik, Stefan},
biburl = {https://www.bibsonomy.org/bibtex/235d96f5b4ded4398dbd760caab58e1eb/admin},
booktitle = {AMCIS},
crossref = {conf/amcis/2017},
ee = {http://aisel.aisnet.org/amcis2017/eBusiness/Presentations/28},
interhash = {e8c27d07996f18079f475f4c7f373f28},
intrahash = {35d96f5b4ded4398dbd760caab58e1eb},
keywords = {},
publisher = {Association for Information Systems},
timestamp = {2023-12-14T15:14:27.000+0100},
title = {Guerilla Marketing Using Social Media as a Success Strategy in Crowdfunding Campaigns: Towards a Research Model.},
url = {http://dblp.uni-trier.de/db/conf/amcis/amcis2017.html#JahrigEHS17},
year = 2017
}