%0 Generic %1 graupner2014business %A Graupner, Enrico %A Berner, Martin %A Maedche, Alexander %A Jegadeesan, Harshavardhan %B MKWI 2014 - Multikonferenz Wirtschaftsinformatik %C Paderborn, Germany %D 2014 %K customer.analysis marketing orchestration %T Business Intelligence & Analytics for Processes--A Visibility Requirements Evaluation %X Leveraging Business Intelligence and Analytics (BI&A) for better decision making on the operational level will become a key differentiator for competition. This paper moves beyond the data-centric view and argues that a process-centric use of BI&A is highly beneficial, as it creates visibility by setting single pieces of data into a business process context. We establish a conceptual framework for analyzing if business processes require enhanced visibility of recent BI&A advances like Big Data analytics. Grounded in the Information Processing View of the firm, we argue that enhanced BI&A is particularly valuable for processes with high visibility requirements. These processes are characterized by high process intricacy, interdependence, and importance. We use an exemplary real-world process to illustrate our framework and show why enhanced visibility is needed. Practically, the framework helps organizations to identify processes that require sophisticated BI&A.

@conference{graupner2014business, abstract = {Leveraging Business Intelligence and Analytics (BI&A) for better decision making on the operational level will become a key differentiator for competition. This paper moves beyond the data-centric view and argues that a process-centric use of BI&A is highly beneficial, as it creates visibility by setting single pieces of data into a business process context. We establish a conceptual framework for analyzing if business processes require enhanced visibility of recent BI&A advances like Big Data analytics. Grounded in the Information Processing View of the firm, we argue that enhanced BI&A is particularly valuable for processes with high visibility requirements. These processes are characterized by high process intricacy, interdependence, and importance. We use an exemplary real-world process to illustrate our framework and show why enhanced visibility is needed. Practically, the framework helps organizations to identify processes that require sophisticated BI&A.}, added-at = {2015-01-03T09:36:03.000+0100}, address = {Paderborn, Germany}, author = {Graupner, Enrico and Berner, Martin and Maedche, Alexander and Jegadeesan, Harshavardhan}, biburl = {https://www.bibsonomy.org/bibtex/21c2c506b36d8b6f822746bdb4148546d/ispma}, booktitle = {MKWI 2014 - Multikonferenz Wirtschaftsinformatik}, interhash = {ec8d5e0e70a67d8f97f25b9af337da58}, intrahash = {1c2c506b36d8b6f822746bdb4148546d}, keywords = {customer.analysis marketing orchestration}, timestamp = {2015-01-03T09:36:03.000+0100}, title = {Business Intelligence \& Analytics for Processes--A Visibility Requirements Evaluation}, year = 2014 }