%0 Conference Proceedings %1 GVK393118568 %B Proceedings series / American Marketing Association %C Chicago, Ill. %D 2004 %E Cron, William L. %I American Marketing Association %K Marketing Marketingpolitik Marketingtheorie Theorie USA %T "Marketing theory and applications" %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+393118568&sourceid=fbw_bibsonomy %@ 0877573093

@proceedings{GVK393118568, added-at = {2009-08-21T15:30:46.000+0200}, address = {Chicago, Ill.}, biburl = {https://www.bibsonomy.org/bibtex/2962954eabab698e19d9e2d9583123735/fbw_hannover}, editor = {Cron, {William L.}}, interhash = {efc2755c2758eba50949fe7af649eb21}, intrahash = {962954eabab698e19d9e2d9583123735}, isbn = {0877573093}, keywords = {Marketing Marketingpolitik Marketingtheorie Theorie USA}, pagetotal = {XVIII, 337}, ppn_gvk = {393118568}, publisher = {American Marketing Association}, series = {Proceedings series / American Marketing Association}, subtitle = {"Marketing theory and applications" : ... AMA Winter Educators' Conference. - Chicago, Ill. : American Marketing Assoc., 1990- 2004=Vol. 15}, timestamp = {2009-08-21T15:30:47.000+0200}, title = {"Marketing theory and applications"}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+393118568&sourceid=fbw_bibsonomy}, year = 2004 }