%0 Journal Article %1 bartos_alfred_1986 %A Bartos, Rena %D 1986 %J Journal of Advertising Research %K advertising intellectual internalist market-research methodology oral-history politz psychology public-opinion-research united-states %N 1 %P 26--29 %T Alfred Politz: Sampling Innovator %V 26 %X The article presents an interview of Alfred Politz, founder of Alfred Politz Research Inc. On asking about his reason of getting into research he said that, he thinks it was more or less accidental. He noticed that the most popular title for research was public opinion polling. It interested him, so he looked into some of the procedures and what he could learn about it. The first thing that stopped him was that the sample selection appeared to him to be rather naive. A so-called quota sample was used at this time, which was based on the assumption that if one stratifies his sample on a few known characteristics, then the unknown for which he makes the study automatically comes out right. Answering to a question as to what he would advise a person who wants to enter the research field professionally, he said that, he would suggest him to study some mathematical statistics and some experimental psychology, because experimental psychology still employed strictly scientific rules. Experimentation required rigid rules, whereas much of psychology was void of experimental need. Thus a psychologist could arrive at something as an opinion because it's his opinion without any further foundation.

@article{bartos_alfred_1986, abstract = {The article presents an interview of Alfred Politz, founder of Alfred Politz Research Inc. On asking about his reason of getting into research he said that, he thinks it was more or less accidental. He noticed that the most popular title for research was public opinion polling. It interested him, so he looked into some of the procedures and what he could learn about it. The first thing that stopped him was that the sample selection appeared to him to be rather naive. A so-called quota sample was used at this time, which was based on the assumption that if one stratifies his sample on a few known characteristics, then the unknown for which he makes the study automatically comes out right. Answering to a question as to what he would advise a person who wants to enter the research field professionally, he said that, he would suggest him to study some mathematical statistics and some experimental psychology, because experimental psychology still employed strictly scientific rules. Experimentation required rigid rules, whereas much of psychology was void of experimental need. Thus a psychologist could arrive at something as an opinion because it's his opinion without any further foundation.}, added-at = {2019-08-29T01:56:31.000+0200}, author = {Bartos, Rena}, biburl = {https://www.bibsonomy.org/bibtex/2138334b2cf69afaabcc1b28f159be0ea/jpooley}, interhash = {f222d1d541533489d6dc84c911993e4f}, intrahash = {138334b2cf69afaabcc1b28f159be0ea}, journal = {Journal of Advertising Research}, keywords = {advertising intellectual internalist market-research methodology oral-history politz psychology public-opinion-research united-states}, number = 1, pages = {26--29}, timestamp = {2019-08-29T01:56:31.000+0200}, title = {Alfred {{Politz}}: {{Sampling Innovator}}}, volume = 26, year = 1986 }