%0 Book %1 GVK515026328 %A Lovelock, Christopher H. %A Wirtz, Jochen %C Upper Saddle River, NJ %D 2007 %I Pearson/Prentice Hall %K Customer_services Dienstleistungssektor Management Marketing Professions Service_industries %T Services marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+515026328&sourceid=fbw_bibsonomy %7 6. ed %@ 0131875523

@book{GVK515026328, added-at = {2009-08-21T12:21:08.000+0200}, address = {Upper Saddle River, NJ}, author = {Lovelock, {Christopher H.} and Wirtz, {Jochen}}, biburl = {https://www.bibsonomy.org/bibtex/29422ef47516353902407236a42734c5f/fbw_hannover}, edition = {6. ed}, interhash = {f2fbbf10d77abe075f75af47c9dc9fbe}, intrahash = {9422ef47516353902407236a42734c5f}, isbn = {0131875523}, keywords = {Customer_services Dienstleistungssektor Management Marketing Professions Service_industries}, pagetotal = {XX, 648}, ppn_gvk = {515026328}, publisher = {Pearson/Prentice Hall}, subtitle = {people, technology, strategy}, timestamp = {2009-08-21T12:21:52.000+0200}, title = {Services marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+515026328&sourceid=fbw_bibsonomy}, year = 2007 }