%0 Book %1 GVK354979442 %A Bearden, William O. %A Ingram, Thomas N. %A LaForge, Raymond W. %B McGraw-Hill/Irwin series in marketing %C New York, NY u.a. %D 2004 %I McGraw-Hill/Irwin %K Betriebswirtschaftslehre Marketing Theorie USA %T Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+354979442&sourceid=fbw_bibsonomy %7 4. ed %@ 0072539097

@book{GVK354979442, added-at = {2009-08-21T12:12:59.000+0200}, address = {New York, NY [u.a.]}, author = {Bearden, {William O.} and Ingram, {Thomas N.} and LaForge, {Raymond W.}}, biburl = {https://www.bibsonomy.org/bibtex/260771e75def96bfff852ac162ecca768/fbw_hannover}, edition = {4. ed}, interhash = {f3d0c8ba4d2cfd57f40ae13abbdc4585}, intrahash = {60771e75def96bfff852ac162ecca768}, isbn = {0072539097}, keywords = {Betriebswirtschaftslehre Marketing Theorie USA}, pagetotal = {XL, 596}, ppn_gvk = {354979442}, publisher = {McGraw-Hill/Irwin}, series = {McGraw-Hill/Irwin series in marketing}, subtitle = {principles & perspectives}, timestamp = {2009-08-21T12:13:23.000+0200}, title = {Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+354979442&sourceid=fbw_bibsonomy}, year = 2004 }