%0 Book %1 GVK319442616 %A Becker, Jochen %C München %D 2000 %I Vahlen %K Customer_Relationship_Management Marketing Marketingpolitik Strategisches_Management Theorie Trend %T Der Strategietrend im Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+319442616&sourceid=fbw_bibsonomy %@ 3800626209

@book{GVK319442616, added-at = {2009-08-21T11:30:37.000+0200}, address = {München}, author = {Becker, {Jochen}}, biburl = {https://www.bibsonomy.org/bibtex/29bcfdd4595f3434b8fb7109b36c03be1/fbw_hannover}, interhash = {fcdcd93f23f46f6f1aceeab0c7121014}, intrahash = {9bcfdd4595f3434b8fb7109b36c03be1}, isbn = {3800626209}, keywords = {Customer_Relationship_Management Marketing Marketingpolitik Strategisches_Management Theorie Trend}, pagetotal = {XIII, 137}, ppn_gvk = {319442616}, publisher = {Vahlen}, subtitle = {vom Massenmarketing über das Segmentmarketing zum kundenindividuellen Marketing}, timestamp = {2009-08-21T11:31:03.000+0200}, title = {Der Strategietrend im Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+319442616&sourceid=fbw_bibsonomy}, year = 2000 }