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Другие публикации лиц с тем же именем

Psychological principles of marketing and consumer behavior. Lexington Books, Lexington, Mass., (1978)Measuring advertising effectiveness, и . McGraw-Hill series in marketing and advertising McGraw-Hill, New York, NY u.a., (1963)Marketing management and administrative action, и . McGraw-Hill series in marketing McGraw-Hill, New York, NY u.a., 4. ed издание, (1978)Messung der Werbewirkung, и . Grundriß der Werbung Girardet, Essen, (1966)