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Competing for users' attention: on the interplay between organic and sponsored search results., , , , и . WWW, стр. 291-300. ACM, (2010)Multidimensional balanced allocations., и . SODA, стр. 195-196. SIAM, (2005)Min-Wise versus linear independence (extended abstract)., и . SODA, стр. 147-154. ACM/SIAM, (2000)Web Advertising., и . Encyclopedia of Database Systems (2nd ed.), Springer, (2018)Online expansion of rare queries for sponsored search., , , , , , и . WWW, стр. 511-520. ACM, (2009)Optimizing relevance and revenue in ad search: a query substitution approach., , , , , и . SIGIR, стр. 403-410. ACM, (2008)A semantic approach to contextual advertising., , , и . SIGIR, стр. 559-566. ACM, (2007)Robust classification of rare queries using web knowledge., , , , , и . SIGIR, стр. 231-238. ACM, (2007)Information extraction meets relation databases., , , и . CIKM, стр. 897. ACM, (2009)Exploiting site-level information to improve web search., , , , , и . CIKM, стр. 1393-1396. ACM, (2010)