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Return on Investment in Social Media--Does the Hype Pay Off? Towards an Assessment of the Profitability of Social Media in Organizations

, , и . System Science (HICSS), 2012 45th Hawaii International Conference on, стр. 3898--3907. IEEE, (2012)

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Stefan Smolnik

Stefan Smolnik

Rüdiger Smolnik

Regina Smolnik

Ulrich Smolnik

 

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