A. Bemmaor, и U. Wagner. Volume 16, глава Estimating market-level multiplicative models of promotion effects
with linearly aggregated data: A parametric approach, стр. 165--189. JAI, (2002)
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Advances in EconometricsA. Bemmaor, и U. Wagner. Volume 16, глава Estimating market-level multiplicative models of promotion effects
with linearly aggregated data: A parametric approach, стр. 165--189. JAI, (2002)
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