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The hiring problem and Lake Wobegon strategies., , , , , и . SODA, стр. 1184-1193. SIAM, (2008)Keynote Address - exploring, modeling, and using the web graph.. SIGIR, стр. 1. ACM, (2003)Optimizing relevance and revenue in ad search: a query substitution approach., , , , , и . SIGIR, стр. 403-410. ACM, (2008)A semantic approach to contextual advertising., , , и . SIGIR, стр. 559-566. ACM, (2007)Robust classification of rare queries using web knowledge., , , , , и . SIGIR, стр. 231-238. ACM, (2007)Online expansion of rare queries for sponsored search., , , , , , и . WWW, стр. 511-520. ACM, (2009)Web Advertising., и . Encyclopedia of Database Systems (2nd ed.), Springer, (2018)The Anatomy of the Long Tail of Consumer Demand.. WAW, том 6516 из Lecture Notes in Computer Science, стр. 1. Springer, (2010)Competing for users' attention: on the interplay between organic and sponsored search results., , , , и . WWW, стр. 291-300. ACM, (2010)Exploiting site-level information to improve web search., , , , , и . CIKM, стр. 1393-1396. ACM, (2010)