I like the noise. Why? Because I can see patterns before anyone else. I saw the Chinese earthquake happening 45 minutes before Google News reported it. Why? Because I was watching the noise, not the news.
C. Costa, G. Beham, W. Reinhardt, and M. Sillaots. Proceedings of the 2nd SIRTEL'08 Workshop on Social Information Retrieval for Technology Enhanced Learning, 382, Maastricht, The Netherlands, (September 2008)