With this Web page, we are opening some aspects of hakia R&D to the view of our users. We undertook highly specific research tasks solely dedicated to the advancement of the core-competency in Web search. The main challenge is to make science work in a co
Query log data for ad targeting
A WWW2006 paper out of Microsoft Research, "Finding Advertising Keywords on Web Pages" (PDF), claims that query log data is particularly useful for ad targeting.
Specifically, the researchers extracted from MSN query logs the keywords some people used to find a given page. They tested using that as one of many features for ad targeting. In their results, it was one of the most effective features.
Very interesting. It has always been harder to target ads to content than to search results because intent is much less clear.
By using the query log data in this way, the researchers were effectively using the intent of the searchers that arrived at the page as a proxy for the intent of everyone who arrived at the page.
Query log data for ad targeting
A WWW2006 paper out of Microsoft Research, "Finding Advertising Keywords on Web Pages" (PDF), claims that query log data is particularly useful for ad targeting.
Specifically, the researchers extracted from MSN query logs the keywords some people used to find a given page. They tested using that as one of many features for ad targeting. In their results, it was one of the most effective features.
Very interesting. It has always been harder to target ads to content than to search results because intent is much less clear.
By using the query log data in this way, the researchers were effectively using the intent of the searchers that arrived at the page as a proxy for the intent of everyone who arrived at the page.
This is the Watson Web interface for searching ontologies and semantic documents using keywords. This interface is subject to frequent evolutions and improvements. If you want to share your opinion, suggest improvement or comment on the results, don't hesitate to contact us... At the moment, you can enter a set of keywords (e.g. "cat dog old_lady"), and obtain a list of URIs of semantic documents in which the keywords appear as identifiers or in literals of classes, properties, and individuals. You can also use "jokers" in the keywords (e.g., "ca? dog*"). Navigation in the results follows very simple principles. First, whenever a sign appears, it can be used to display additional information about the element it is attached with. Second, every URI is clickable. A URI is a link to a page describing either the entity or the semantic document it corresponds to, and gives access to additional functionalities using this particular entity or document.