Instagram is widely known and used as a social media application for visual content. In order to categorize and describe their posted content as well as to make it retrievable, users can assign hashtags to each posting. What kind of hashtags do female and male Instagram users assign to their picture postings? Which differences and similarities exist? This study analyzes gender-specific image tagging behavior on Instagram.
Social Tagging as a decentralized collaborative
and collective
approach
to describe, structure
,
and share digital objects with user created
keywords has become increasingly popular
since 2004
. Once evolved from a
social bookmarking application service
,
mea
nwhile it is used for several
private and corporate purposes.
I
t
is also applicable
for e
-
HRM tasks, e.g.
augmenting employees’ profiles and competency models with tags. In this
paper we pursue to detect its applicability to support competency
acquisition.