Latitude and Shareable Magazine recently released the findings of The New Sharing Economy study, which uncovered new opportunities for entrepreneurs, investors, and established companies in the emerging sharing economy. Top Opportunity Areas for New Sharing Services. The New Sharing Economy study surveyed 537 participants for their current engagement and future interest in sharing across industry categories. Based on this data, the top opportunity areas for new service offerings were interpreted as those with both high latent demand and low market saturation: time, household goods, automobiles, money, and living space.