The Children’s Food Campaign has won a landmark ruling by the Advertising Standards Authority (ASA) to stop Kinder targeting adverts to children via its Kindernauts website, Magic Kinder website, app and YouTube films.

The ruling by the ASA Council agreed that the sites and advergames had broken rules set by the Committee of Advertising Practices (CAP) on the promotion of high fat, salt or sugar (HFSS) products to children under 16 years.