iRODS, which stands for i Rule Oriented Data Systems, is a project for building the next generation data management cyberinfrastructure. There are raging discussions in our group about what the i in iRODS means? There is no consensus and even individual attribution to the letter changes day by day. Is it integrated, intelligent, intuitive, internet, invaluable or possibly incomprehensible? One of the main ideas behind iRODS is to provide a system that enables a flexible, adaptive, customizable data management architecture. Hence, we leave it to individual users to hang an explanation for the i based on their intoxicating experience, or most possibly based on irritating frustrations.