Psychology of Addictive Behaviors30.5(Aug 2016): 607-612. Emphasis on the negative consequences of drug use is a critical component of cognitive–behavioral therapy (CBT) skills to regulate craving. Despite the relative success of CBT for treating substance use disorders, effective human laboratory models of CBT are lacking. Recent reports have indicated that the regulation of craving (ROC) task provides a valid model of craving regulation for nicotine, alcohol, and methamphetamine use. The present study examined ROC in an online sample of regular cocaine users (n = 44) recruited from Amazon.com’s Mechanical Turk. To read the full article, log in using your NHS OpenAthens details.