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Overview: Online Papers Modestly Boost Newspaper Readership


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A decade ago, just one-in-fifty Americans got the news with some regularity from what was then a brand new source ­ the internet. Today, nearly one-in-three regularly get news online. But the growth of the online news audience has slowed considerably since 2000, particularly among the very young, who are now somewhat less likely to go online for news than are people in their 40s. For the most part, online news has evolved as a supplemental source that is used along with traditional news media outlets. It is valued most for headlines and convenience, not detailed, in-depth reporting. Broadcast news outlets continue to struggle ­ over the last two years alone, the audiences for nightly network, local TV news and radio news have all slipped. Even so, the recent trends in news consumption are relatively stable when compared to the 1990s when TV news in particular was suffering losses of far greater magnitude.

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