Schon älterer Text (1999) über das Schreiben für das Web, immer noch sehr brauchbar. Stellt nicht nur dar, wie man einen Text für verschiedene Eindringtiefen strukturiert, sondern auch, in welchen Schritten man ihn am besten schreibt: "Here is the top down methodology that I generally use: 1. create the major headings / sections 2. write down the minor points for each section, ordering them appropriately 3. put relevant links next to their corresponding point 4. work through the article in order turning each minor point into a paragraph 5. boldface the minor points 6. write a one sentence summary of the article 7. using that sentence to start a one paragraph summary 8. shorten the one sentence summary into a short informative title "