"Thanks to the connective nature of hypertext, and the blogosphere's exploratory hunger for finding new stuff, the web is the greatest serendipity engine in the history of culture."
(mobile) microblogging offers great possibilities for advertising (includes a good example) [--> but we will need business intelligence and data mining technology to take the advance]
I've been thinking about how social media works. For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns. This analysis makes me wonder if social media marketing matters and if so, does it scale.
IBM® Mashup Center is designed to provide an easy to use business mashup solution, supporting line of business assembly of dynamic situational applications - with the security and governance capabilities IT requires.
The first Twitter focused creative agency is making headlines, and so is Twitter. Cherp is dedicated to finding brilliant ways to leverage Twitter - from Twitter strategies, Twitter brand management, Twitter event marketing and more...there are hundreds of social networks to keep track of, so we'll manage Twitter for you!
One of the lessons we learned from Web 1.0 (and the subsequent bubble) was the fact that startups that create technologies in search of a problem fail, even when VCs are stupid enough to throw wads of cash at them. This time around, most companies don’t get funded unless they are solving a business problem or at least offering up a technology that can enhance existing business processes. To that end, here are a few ways companies can tap into the power of microblogging: