I've been thinking about how social media works. For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns. This analysis makes me wonder if social media marketing matters and if so, does it scale.
IBM® Mashup Center is designed to provide an easy to use business mashup solution, supporting line of business assembly of dynamic situational applications - with the security and governance capabilities IT requires.
The first Twitter focused creative agency is making headlines, and so is Twitter. Cherp is dedicated to finding brilliant ways to leverage Twitter - from Twitter strategies, Twitter brand management, Twitter event marketing and more...there are hundreds of social networks to keep track of, so we'll manage Twitter for you!
One of the lessons we learned from Web 1.0 (and the subsequent bubble) was the fact that startups that create technologies in search of a problem fail, even when VCs are stupid enough to throw wads of cash at them. This time around, most companies don’t get funded unless they are solving a business problem or at least offering up a technology that can enhance existing business processes. To that end, here are a few ways companies can tap into the power of microblogging:
Baseline takes a close look at the origins of the Enterprise Social Messaging Experiment (ESME)--an enterprise social networking and microblogging collaboration application initially-based on SAP technology.
Auf der KnowTech2008 habe ich aus unserem Projekt Lernet 2.0 berichtet. Es ging mir dabei weniger darum, die Services, die wir für die Lernet-Community entwickeln und bereitstellen, vorzustellen. Es ging mir dort darum, die Möglichkeiten für den Einsatz von Web 2.0 Tools in der täglichen unternehmensinternen als auch –übergreifenden Projektarbeit aufzuzeigen. Wir verwenden im Projektteam Anwendungen fürs Projektmanagement, für die Releaseplanung, für das Anforderungsmanagement, für die Kommunikation, für die Zusammenarbeit und dabei nutzen wir Web 2.0 Services.
We are reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans of managing. The demands for our attention are becoming so great, and the problem so widespread, that it will cause people to crash and curtail these drains. Human attention does not obey Moore's Law.
Are you thinking of deploying something like Facebook as a business tool in your enterprise? Many companies are: Enterprise spending on Web 2.0 technologies will surge over the next five years to reach $4.6 billion globally, predicts Forrester Research.
Twitter--the messaging service that lets you send instant, short updates to people around the world--is fast becoming a mainstream communication tool. Hundreds of brands and thousands of companies use it to connect with customers and co-workers, and new micro-messaging services are springing up every week to meet specific corporate needs.
This tool shows you how popular a Google search query is in each U.S. state, giving a ranking like the one you see in the left column. It then compares this ranking with other ways of ranking states, like average income or population density, using Spearman's rank correlation. The middle column shows the results of these comparisons, with the strongest correlations listed first. High numbers (close to 1.0) mean that the rankings "line up" closely, which may indicate a relationship between the search query and the ranking metric. For example, mittens tends to be searched by users who are in northerly states (high latitude) and states with a lot of frost. Low numbers (close to -1.0) indicate a negative relationship -- that is, the rankings are close to being opposites, as in "yoga" and "VotedForBush".
Calais is a web service that uses natural language processing (NLP) technology to semantically tag text that is input to the service. The tags are delivered to the user who can then incorporate them into other applications - for search, news aggregation, blogs, catalogs, you name it.
"Thanks to the connective nature of hypertext, and the blogosphere's exploratory hunger for finding new stuff, the web is the greatest serendipity engine in the history of culture."
(mobile) microblogging offers great possibilities for advertising (includes a good example) [--> but we will need business intelligence and data mining technology to take the advance]
WorkLight is a secure and scalable server software product that creates a bridge between the traditional IT environment and numerous consumer-oriented Web 2.0 services and technologies. On the one hand, WorkLight connects to enterprise applications, data sources and security infrastructure. On the other hand, it interacts with a wide set of familiar Web 2.0 services and protocols, such as RSS, Ajax-based gadgets and widgets, personalized homepages, instant messaging, mobile devices such as iPhones and Blackberry, and tagging and bookmarking services.
The Resource Description Framework RDF allows you to describe web documents and resources from the real world—people, organisations, things—in a computer-processable way. Publishing such descriptions on the web creates the semantic web. URIs are very important as the link between RDF and the web. This article presents guidelines for their effective use. We discuss two strategies, called 303 URIs and hash URIs. We give pointers to several web sites that use these solutions, and briefly discuss why several other proposals have problems.
SMOB is a distributed / decentralised microblogging system built on RDF and Semantic Web technologies, mainly SIOC and FOAF. Currently, we have simple prototypes of a publishing and an aggregating service, less than 100 lines of PHP code each.
Die gezeigten Posts sind eventuell nicht akkurat bei Änderungen, die vor Kurzem vorgenommen worden. Wollen Sie jedoch akkurate Posts mit eingeschränkten Sortierungsmöglichkeiten, folgen Sie dem folgenden Link.
M. Böhringer, P. Gluchowski, C. Kurze, und C. Schieder. Proceedings of the 31st International Conference on Information Technology Interfaces (ITI), Cavtat/Dubrovnik, Croatia, June 22-25, 2009, Seite in press. (2009)
M. Böhringer, und S. Barnes. Proceedings of the 17th European Conference on Information Systems (ECIS), Verona, Italy, June 08-10, 2009, Seite in press. (2009)
T. Anderson, und J. Dron. Handbook of Research on Social Software and Developing Community Ontologies, Seite 1-17. Information Science Reference, (2009)
C. Honeycutt, und S. Herring. Proceedings of the Forty-Second Hawai’i International Conference on System Sciences (HICSS-42). Los Alamitos, CA., Seite 1-10. Los Alamitos, CA, USA, IEEE Computer Society, (2009)