Chris Anderson's blog about the shift away from mass marketing toward niche marketing, and the implications of this (and other effects of the IT revolution that make Long Tail possible) for the future of society.
At elementary schools, kindergartens, and preschools all across Japan, kids are losing themselves making hikaru dorodango, or balls of mud that shine. Behind this boom is Professor Fumio Kayo of the Kyoto University of Education. Kayo is a psychologist wh