"But in general, if you approach social media and especially blogging, with the mindset that if you FIRST CREATE value that you will receive value, your efforts will be well worth your time!"
"In this paper, we propose that the nature of blogosphere actually creates an incentive for bloggers to link, which in turn facilitates the consumer’s search for information. We show the costs and benefits of linking..."
Dan:Gillmor: "To take money for touting products in a blog and not disclose it — prominently, and in context — is not ethical. No amount of thumb-sucking justifications can change that...."