Usability and user experience testing is vital to creating a successful website, and only more so if it’s an e-commerce website, a complex app or another website for which there’s a definite ROI. And running your own user tests to find out how users are interacting with your website and where problems might arise is completely possible.
There is a perception about usability testing that it is both time consuming and expensive. While it can be time consuming, good usability testing certainly can