Abstract
Images of Strategy develops an innovative and multi-faceted approach
to strategic management which will enable students to use and develop
interesting and wide-ranging applications alongside some of the latest
ideas and analysis.
An innovative and multi-functional approach to strategic management.
Approaches strategy from different viewpoints: functional, eg technology
and systems management, marketing, accounting and HRM, and analytical,
eg organization theory, game theory and knowledge management
Helps students to analyse, integrate and apply the many competing
functional elements of strategic choice in today's world.
Includes case examples to illustrate the chapters.
Provides further reading sections and student questions
Written by a team of top management scholars with many years of successful
MBA teaching experience.
Further lecturer resources and links, including case analyses and
Power Point slides, are available at www.blackwellpublishing.com/cummings
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