Inproceedings,

The production of trust in online markets

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Advances in group processes, 16, page 99-123. Greenwich, CT, JAI, (1999)

Abstract

This volume offers a diverse array of chapters. Areas covered consist of an extension and clarification of theoretical research on social networks; the emergence of trust and cooperative norms under conditions of uncertainty; social identity processes; and the emergent processes in discussion groups and teams. The article discusses the role of community in conveying trust and facilitating the smooth operation of electronic markets. The discussion focuses on communities fostered by eBay and other electronic auctions.

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