Electronic,
How to Change the World: A Manual for Social Marketers
(2012)
Abstract
With engaging vignettes and humorous case studies, Dr. Ned Roberto enlivens his discussion of? Social Marketing,? the process of understanding and insighting about social behavior in order to effect sustainable and ethical change. In this instructive and practice-based book, he develops guidelines on crafting the? social product?? the desired behavioral change? and avoiding pitfalls committed by well-intentioned advocates in the name of development. Dettagli prodotto Formato: Formato Kindle Dimensioni file: 1436 KB Lunghezza stampa: 246 Editore: ,Venduto da:
