%0 Book %1 UBHD-65839798 %C Wiesbaden %D 2004 %E Bruhn, Manfred Hrsg. %I Gabler %K marketing %T Handbuch Markenführung %@ 3-409-11968-X ; 978-3-409-11968-9

@book{UBHD-65839798, added-at = {2012-08-22T07:56:49.000+0200}, address = {Wiesbaden}, biburl = {https://www.bibsonomy.org/bibtex/244a445815e7b60b325f314c838f80e3e/prpaul}, description = {HEIDI}, editor = {Bruhn, Manfred [Hrsg.]}, interhash = {06bdacf3a1c48378feb28af36c32378f}, intrahash = {44a445815e7b60b325f314c838f80e3e}, isbn = {3-409-11968-X ; 978-3-409-11968-9}, keywords = {marketing}, language = {ger}, publisher = {Gabler}, subtitle = {Kompendium zum erfolgreichen Markenmanagement ; Strategien, Instrumente, Erfahrungen}, timestamp = {2012-08-22T07:56:49.000+0200}, title = {Handbuch Markenf{ü}hrung}, year = 2004 }