Inproceedings,

A History of Conspicuous Consumption

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SV - Meaning, Measure, and Morality of Materialism, page 82-87. Provo, Utah, Association for Consumer Research, (1992)

Abstract

Conspicuous consumption refers to the ostentatious display of wealth for the purpose of acquiring or maintaining status or prestige. This paper traces the roots of modern American conspicuous consumption and offers an explanation as to the underlying motive driving this unique consumption behavior. Further, it analyzes marketing's response to conspicuous consumption in both affluent and post-affluent societies.

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