Abstract
System dynamics have over the years proven its usefulness in corporate
strategy forming. The purpose of the paper is to investigate, how
system dynamics modelling can be supportive for strategy implementation
in organizations. In order to do so, we briefly discuss prospective
features of strategy implementation interventions. Besides conceptual
considerations, we base our arguments on a detailed case study from
a high-tech company. Findings of this paper are that system dynamics
modelling can be helpful for strategy implementation in regards to
both strategy refinement and transfer of insights and understanding
underlying the strategy forming. Research implications comprise the
further evaluation of the approach and the discussion of potential
ethical issues. The originality of this paper lies in the proposition
of the usage of system dynamics modelling in change management settings,
where the field of system dynamics traditionally make use of flight
simulators or qualitative system dynamics, rather than formal modelling
and simulation.
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