%0 Journal Article %1 journals/ijinfoman/WatsonMR13 %A Watson, Catherine %A McCarthy, Jeff %A Rowley, Jennifer E. %D 2013 %J Int. J. Inf. Manag. %K dblp %N 5 %P 840-849 %T Consumer attitudes towards mobile marketing in the smart phone era. %U http://dblp.uni-trier.de/db/journals/ijinfoman/ijinfoman33.html#WatsonMR13 %V 33

@article{journals/ijinfoman/WatsonMR13, added-at = {2021-10-14T00:00:00.000+0200}, author = {Watson, Catherine and McCarthy, Jeff and Rowley, Jennifer E.}, biburl = {https://www.bibsonomy.org/bibtex/282344f48cd0b77b8e4a6ad09c5476af2/dblp}, ee = {https://doi.org/10.1016/j.ijinfomgt.2013.06.004}, interhash = {066fe4672078f80fc925042746bc43f2}, intrahash = {82344f48cd0b77b8e4a6ad09c5476af2}, journal = {Int. J. Inf. Manag.}, keywords = {dblp}, number = 5, pages = {840-849}, timestamp = {2024-04-08T14:15:51.000+0200}, title = {Consumer attitudes towards mobile marketing in the smart phone era.}, url = {http://dblp.uni-trier.de/db/journals/ijinfoman/ijinfoman33.html#WatsonMR13}, volume = 33, year = 2013 }