%0 Book %1 GVK347995845 %A O'Shaughnessy, John %A O'Shaughnessy, Nicholas Jackson %C Oxford u.a. %D 2003 %I Oxford University Press %K Advertising Consumer_behavior Consumers Decision_making Economic_aspects Emotions Gefühl Marketing Psychological_aspects Psychology Verbraucherverhalten Verkaufspsychologie %T The marketing power of emotion %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+347995845&sourceid=fbw_bibsonomy %@ 0195150562

@book{GVK347995845, added-at = {2009-08-21T12:11:31.000+0200}, address = {Oxford [u.a.]}, author = {O'Shaughnessy, {John} and O'Shaughnessy, {Nicholas Jackson}}, biburl = {https://www.bibsonomy.org/bibtex/278c794690eb82f2717db0409df0b02e5/fbw_hannover}, interhash = {106deb2cd14ff897ee0026a832dd4e2b}, intrahash = {78c794690eb82f2717db0409df0b02e5}, isbn = {0195150562}, keywords = {Advertising Consumer_behavior Consumers Decision_making Economic_aspects Emotions Gefühl Marketing Psychological_aspects Psychology Verbraucherverhalten Verkaufspsychologie}, pagetotal = {VI, 274}, ppn_gvk = {347995845}, publisher = {Oxford University Press}, timestamp = {2009-08-21T12:12:12.000+0200}, title = {The marketing power of emotion}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+347995845&sourceid=fbw_bibsonomy}, year = 2003 }