%0 Journal Article %1 journals/ors/WeinmayerGW24 %A Weinmayer, Karl %A Garaus, Marion %A Wagner, Udo %D 2024 %J OR Spectr. %K dblp %N 1 %P 175-209 %T The impact of corporate sustainability performance on advertising efficiency. %U http://dblp.uni-trier.de/db/journals/ors/ors46.html#WeinmayerGW24 %V 46

@article{journals/ors/WeinmayerGW24, added-at = {2024-05-04T00:00:00.000+0200}, author = {Weinmayer, Karl and Garaus, Marion and Wagner, Udo}, biburl = {https://www.bibsonomy.org/bibtex/25643572e42bc3de47e3ac875a3696733/dblp}, ee = {https://doi.org/10.1007/s00291-023-00717-z}, interhash = {151b30ed723cac6121e04f90bae40100}, intrahash = {5643572e42bc3de47e3ac875a3696733}, journal = {OR Spectr.}, keywords = {dblp}, month = {March}, number = 1, pages = {175-209}, timestamp = {2024-05-06T07:06:33.000+0200}, title = {The impact of corporate sustainability performance on advertising efficiency.}, url = {http://dblp.uni-trier.de/db/journals/ors/ors46.html#WeinmayerGW24}, volume = 46, year = 2024 }