%0 Journal Article %1 burton_positioning_2006 %A Burton, J. %A Easingwood, C. %D 2006 %J Journal of Retailing and Consumer Services %K imported %N 5 %P 301--316 %T A positioning typology of consumers' perceptions of the benefits offered by successful service brands %V 13

@article{burton_positioning_2006, added-at = {2014-11-20T12:13:56.000+0100}, author = {Burton, J. and Easingwood, C.}, biburl = {https://www.bibsonomy.org/bibtex/2c6b9a2ac95c8ca8b8def026f5384768e/rlipp}, interhash = {1a9fc10aff9aa776e1758779f83d6d5d}, intrahash = {c6b9a2ac95c8ca8b8def026f5384768e}, issn = {0969-6989}, journal = {Journal of Retailing and Consumer Services}, keywords = {imported}, number = 5, pages = {301--316}, timestamp = {2014-11-20T12:13:56.000+0100}, title = {A positioning typology of consumers' perceptions of the benefits offered by successful service brands}, volume = 13, year = 2006 }