%0 Journal Article %1 ls_leimeister %A Wulf, Jochen %A Söllner, Matthias %A Leimeister, Jan Marco %A Brenner, Walter %D 2017 %J Journal of Information Technology Teaching Cases (JITTC) %K itegpub pub_msö pub_wise-kassel %N 2 %P 51-61 %R 10.1057/s41266-016-0007-x %T FC Bayern München Goes Social - The Value of Social Media for Professional Sports Clubs %U http://pubs.wi-kassel.de/wp-content/uploads/2017/11/JML_616.pdf %V 7

@article{ls_leimeister, added-at = {2020-05-19T14:24:52.000+0200}, author = {Wulf, Jochen and Söllner, Matthias and Leimeister, Jan Marco and Brenner, Walter}, biburl = {https://www.bibsonomy.org/bibtex/2f92a5b7d1f4dda519a4a7341d1c1ca5b/wise-kassel}, doi = {10.1057/s41266-016-0007-x}, interhash = {11faa802151f339e6671ce91cadcad85}, intrahash = {f92a5b7d1f4dda519a4a7341d1c1ca5b}, journal = {Journal of Information Technology Teaching Cases (JITTC)}, keywords = {itegpub pub_msö pub_wise-kassel}, number = 2, pages = {51-61}, timestamp = {2020-05-19T14:24:52.000+0200}, title = {FC Bayern München Goes Social - The Value of Social Media for Professional Sports Clubs}, url = {http://pubs.wi-kassel.de/wp-content/uploads/2017/11/JML_616.pdf}, volume = 7, year = 2017 }