%0 Journal Article %1 journals/mktsci/KumarSDR15 %A Kumar, V. %A Sharma, Amalesh %A Donthu, Naveen %A Rountree, Carey %D 2015 %J Marketing Science %K dblp %N 6 %P 804-814 %T Practice Prize Paper - Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci34.html#KumarSDR15 %V 34

@article{journals/mktsci/KumarSDR15, added-at = {2015-11-24T00:00:00.000+0100}, author = {Kumar, V. and Sharma, Amalesh and Donthu, Naveen and Rountree, Carey}, biburl = {https://www.bibsonomy.org/bibtex/2093b0b4d1025aa1ff969dd8e5b378451/dblp}, ee = {http://dx.doi.org/10.1287/mksc.2015.0932}, interhash = {25d9f8a238165b2cf43dc0e54da7a28c}, intrahash = {093b0b4d1025aa1ff969dd8e5b378451}, journal = {Marketing Science}, keywords = {dblp}, number = 6, pages = {804-814}, timestamp = {2015-11-25T11:35:05.000+0100}, title = {Practice Prize Paper - Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci34.html#KumarSDR15}, volume = 34, year = 2015 }