Unlocking the Marketing Potential of Social Capital: A Study to Identify the Dimensions of Social Capital Considered Represented within Online Brand Communities.
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%0 Conference Paper
%1 conf/icebe/LiCW13
%A Li, Stacey
%A Clark, Lillian
%A Wheeler, Colin
%B ICEBE
%D 2013
%I IEEE Computer Society
%K dblp
%P 138-141
%T Unlocking the Marketing Potential of Social Capital: A Study to Identify the Dimensions of Social Capital Considered Represented within Online Brand Communities.
%U http://dblp.uni-trier.de/db/conf/icebe/icebe2013.html#LiCW13
%@ 978-0-7695-5111-1
@inproceedings{conf/icebe/LiCW13,
added-at = {2023-03-24T00:00:00.000+0100},
author = {Li, Stacey and Clark, Lillian and Wheeler, Colin},
biburl = {https://www.bibsonomy.org/bibtex/2d15fa2b325a503673002f9126ec40cf4/dblp},
booktitle = {ICEBE},
crossref = {conf/icebe/2013},
ee = {https://doi.ieeecomputersociety.org/10.1109/ICEBE.2013.21},
interhash = {2e29421cd58cd0d84e32325af8278719},
intrahash = {d15fa2b325a503673002f9126ec40cf4},
isbn = {978-0-7695-5111-1},
keywords = {dblp},
pages = {138-141},
publisher = {IEEE Computer Society},
timestamp = {2024-04-10T12:26:07.000+0200},
title = {Unlocking the Marketing Potential of Social Capital: A Study to Identify the Dimensions of Social Capital Considered Represented within Online Brand Communities.},
url = {http://dblp.uni-trier.de/db/conf/icebe/icebe2013.html#LiCW13},
year = 2013
}
