%0 Conference Paper %1 conf/ic4e/ChenLCHT21 %A Chen, Chien-Wen %A Liu, Wen-Shin %A Chen, Wen-Kuo %A Hsu, Pi-Ying %A Tang, Ya-Ting %B IC4E %D 2021 %I ACM %K dblp %P 341-347 %T Exploring Consumers' Purchase Intention to Social Media Advertising: The Role of Advertising Clicks. %U http://dblp.uni-trier.de/db/conf/ic4e/ic4e2021.html#ChenLCHT21 %@ 978-1-4503-8854-2

@inproceedings{conf/ic4e/ChenLCHT21, added-at = {2022-05-13T00:00:00.000+0200}, author = {Chen, Chien-Wen and Liu, Wen-Shin and Chen, Wen-Kuo and Hsu, Pi-Ying and Tang, Ya-Ting}, biburl = {https://www.bibsonomy.org/bibtex/2bd95cef2762e4a58a1e4711fe66d2586/dblp}, booktitle = {IC4E}, crossref = {conf/ic4e/2021}, ee = {https://doi.org/10.1145/3450148.3450174}, interhash = {33b6a97fb922870cfd58569f275da949}, intrahash = {bd95cef2762e4a58a1e4711fe66d2586}, isbn = {978-1-4503-8854-2}, keywords = {dblp}, pages = {341-347}, publisher = {ACM}, timestamp = {2024-04-09T14:15:08.000+0200}, title = {Exploring Consumers' Purchase Intention to Social Media Advertising: The Role of Advertising Clicks.}, url = {http://dblp.uni-trier.de/db/conf/ic4e/ic4e2021.html#ChenLCHT21}, year = 2021 }