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The St. Gallen Business Model Navigator

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Working Paper, Institute of Technology Management of the University St. Gallen (ITEM-HSG), St. Gallen, Switzerland, (August 2013)

Abstract

With the St. Gallen Business Model Navigator a new methodology has been developed that structures the process of innovation of a company's business model and encourages outside-the-box thinking, which is a key prerequisite for successful business models. Well-grounded in theory, it has proven its applicability in practical settings many times over.

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