%0 Book %1 GVK515076449 %A Rossi, Peter Eric %A Allenby, Greg Martin %A McCulloch, Robert Edward %B Wiley series in probability and statistics %C Hoboken, NJ u.a. %D 2006 %I Wiley %K Bayes-Entscheidungstheorie Bayes-Statistik Bayes-Verfahren Bayesian_statistical_decision_theory Marketing Marketing_research Marketingforschung Marktforschung Mathematical_models Mathematische_Statistik Methoden_und_Techniken_der_Betriebswirtschaft Methoden_und_Techniken_der_Volkswirtschaft Theorie %T Bayesian statistics and marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+515076449&sourceid=fbw_bibsonomy %7 Repr %@ 0470863676

@book{GVK515076449, added-at = {2009-08-21T12:21:08.000+0200}, address = {Hoboken, NJ [u.a.]}, author = {Rossi, {Peter Eric} and Allenby, {Greg Martin} and McCulloch, {Robert Edward}}, biburl = {https://www.bibsonomy.org/bibtex/21af0128121d444aeca3711e7ad7be2f6/fbw_hannover}, edition = {Repr}, interhash = {45774238c628491329e35a4d82f03cac}, intrahash = {1af0128121d444aeca3711e7ad7be2f6}, isbn = {0470863676}, keywords = {Bayes-Entscheidungstheorie Bayes-Statistik Bayes-Verfahren Bayesian_statistical_decision_theory Marketing Marketing_research Marketingforschung Marktforschung Mathematical_models Mathematische_Statistik Methoden_und_Techniken_der_Betriebswirtschaft Methoden_und_Techniken_der_Volkswirtschaft Theorie}, pagetotal = {X, 348}, ppn_gvk = {515076449}, publisher = {Wiley}, series = {Wiley series in probability and statistics}, timestamp = {2009-08-21T12:21:52.000+0200}, title = {Bayesian statistics and marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+515076449&sourceid=fbw_bibsonomy}, year = 2006 }