%0 Book %1 GVK312945558 %C Thousand Oaks, Calif. %D 2001 %E Bloom, Paul N. %E Gundlach, Gregory Thomas %I Sage %K Social_marketing Soziomarketing %T Handbook of marketing and society %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+312945558&sourceid=fbw_bibsonomy %@ 0761916261

@book{GVK312945558, added-at = {2009-08-21T11:27:57.000+0200}, address = {Thousand Oaks, Calif.}, biburl = {https://www.bibsonomy.org/bibtex/26d3cea6abda019eeac1fca16584562c5/fbw_hannover}, editor = {Bloom, {Paul N.} and Gundlach, {Gregory Thomas}}, interhash = {45bee2267ed57e328d085f516167790a}, intrahash = {6d3cea6abda019eeac1fca16584562c5}, isbn = {0761916261}, keywords = {Social_marketing Soziomarketing}, pagetotal = {XXII, 543}, ppn_gvk = {312945558}, publisher = {Sage}, timestamp = {2009-08-21T11:28:32.000+0200}, title = {Handbook of marketing and society}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+312945558&sourceid=fbw_bibsonomy}, year = 2001 }