Abstract
The design of commercial products that are intended to
serve millions of people has been a challenge for
collaborative approaches. The creation and use of fictional
users, concrete representations commonly referred to as
‘personas’, is a relatively new interaction design technique.
It is not without problems and can be used inappropriately,
but based on experience and analysis it has extraordinary
potential. Not only can it be a powerful tool for true
participation in design, it also forces designers to consider
social and political aspects of design that otherwise often go
unexamined.
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