Article,

Optimal Network Modularity for Information Diffusion

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Physical Review Letters, (Aug 18, 2014)
DOI: 10.1103/PhysRevLett.113.088701

Abstract

We investigate the impact of community structure on information spreading with the linear threshold model. Contrary to the common belief that communities hinder information diffusion, we show that strong communities can facilitate global cascades by enhancing local, intra-community spreading. Using both analytical approaches and numerical simulations, we demonstrate the existence of optimal clustering, where global cascades require the minimal number of early adopters.

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