%0 Conference Paper %1 conf/gfkl/BallingsP12 %A Ballings, Michel %A den Poel, Dirk Van %B GfKl %D 2012 %E Spiliopoulou, Myra %E Schmidt-Thieme, Lars %E Janning, Ruth %I Springer %K dblp %P 181-188 %T The Dangers of Using Intention as a Surrogate for Retention in Brand Positioning Decision Support Systems. %U http://dblp.uni-trier.de/db/conf/gfkl/gfkl2012.html#BallingsP12 %@ 978-3-319-01595-8

@inproceedings{conf/gfkl/BallingsP12, added-at = {2017-05-23T00:00:00.000+0200}, author = {Ballings, Michel and den Poel, Dirk Van}, biburl = {https://www.bibsonomy.org/bibtex/226b6f823e6ecd596e56a67f58ae34169/dblp}, booktitle = {GfKl}, crossref = {conf/gfkl/2012}, editor = {Spiliopoulou, Myra and Schmidt-Thieme, Lars and Janning, Ruth}, ee = {https://doi.org/10.1007/978-3-319-01595-8_20}, interhash = {5d86d597e3a057aad803dc8a8a02207c}, intrahash = {26b6f823e6ecd596e56a67f58ae34169}, isbn = {978-3-319-01595-8}, keywords = {dblp}, pages = {181-188}, publisher = {Springer}, series = {Studies in Classification, Data Analysis, and Knowledge Organization}, timestamp = {2019-06-04T12:54:51.000+0200}, title = {The Dangers of Using Intention as a Surrogate for Retention in Brand Positioning Decision Support Systems.}, url = {http://dblp.uni-trier.de/db/conf/gfkl/gfkl2012.html#BallingsP12}, year = 2012 }