%0 Conference Paper %1 conf/ahfe/SantosR21 %A Santos, Emílio %A Raposo, Daniel %B AHFE (19) %D 2021 %E Raposo, Daniel %E Martins, Nuno %E Brandão, Daniel %I Springer %K dblp %P 104-110 %T Brand Models: A Comparative Study on Brand Creation and Management. %U http://dblp.uni-trier.de/db/conf/ahfe/ahfe2021-19.html#SantosR21 %V 277 %@ 978-3-030-80415-2

@inproceedings{conf/ahfe/SantosR21, added-at = {2021-08-24T00:00:00.000+0200}, author = {Santos, Emílio and Raposo, Daniel}, biburl = {https://www.bibsonomy.org/bibtex/2c913b8fc94c8f008474326bbcf7f5cf3/dblp}, booktitle = {AHFE (19)}, crossref = {conf/ahfe/2021-19}, editor = {Raposo, Daniel and Martins, Nuno and Brandão, Daniel}, ee = {https://doi.org/10.1007/978-3-030-80415-2_13}, interhash = {66dcad0229fa7d2b92decab9160f03fc}, intrahash = {c913b8fc94c8f008474326bbcf7f5cf3}, isbn = {978-3-030-80415-2}, keywords = {dblp}, pages = {104-110}, publisher = {Springer}, series = {Lecture Notes in Networks and Systems}, timestamp = {2024-04-10T01:32:12.000+0200}, title = {Brand Models: A Comparative Study on Brand Creation and Management.}, url = {http://dblp.uni-trier.de/db/conf/ahfe/ahfe2021-19.html#SantosR21}, volume = 277, year = 2021 }