%0 Journal Article %1 journals/orgsci/VerhaalKD15 %A Verhaal, J. Cameron %A Khessina, Olga M. %A Dobrev, Stanislav D. %D 2015 %J Organ. Sci. %K dblp %N 5 %P 1466-1484 %T Oppositional Product Names, Organizational Identities, and Product Appeal. %U http://dblp.uni-trier.de/db/journals/orgsci/orgsci26.html#VerhaalKD15 %V 26

@article{journals/orgsci/VerhaalKD15, added-at = {2020-07-16T00:00:00.000+0200}, author = {Verhaal, J. Cameron and Khessina, Olga M. and Dobrev, Stanislav D.}, biburl = {https://www.bibsonomy.org/bibtex/2f0b48f9ed39c5f741cb72c79407563e6/dblp}, ee = {https://doi.org/10.1287/orsc.2015.1000}, interhash = {73f828f2e8c9d51093503b0b44609763}, intrahash = {f0b48f9ed39c5f741cb72c79407563e6}, journal = {Organ. Sci.}, keywords = {dblp}, number = 5, pages = {1466-1484}, timestamp = {2020-07-24T00:14:38.000+0200}, title = {Oppositional Product Names, Organizational Identities, and Product Appeal.}, url = {http://dblp.uni-trier.de/db/journals/orgsci/orgsci26.html#VerhaalKD15}, volume = 26, year = 2015 }