%0 Journal Article %1 Levitt1983 %A Levitt, Theodore %D 1983 %J Harvard Business Review %K Weltmarkt BegriffGlobalisierung Sachzwang economiesofscale %N 3 %P 92-102 %T The Globalization of Markets %U http://harvardbusinessonline.hbsp.harvard.edu/hbrsa/en/archive/archive.jhtml %V 61 %X The new commercial reality is the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude. Technology, by proletarianizing communication, transport, and travel drives the world toward a converging commonality. Well-managed companies have moved from emphasis on customizing items to offering globally standardized products that are advanced, functional, reliable, and low priced. They benefit from enormous economies of scale in production, distribution, marketing, and management. Mit economies of scale sind sinkende Stückkosten bei steigender Produktionsmenge gemeint. zur Bedeutung dieses Aufsatzes vgl. ruigrok/tulder1995 Kapitel 6

@article{Levitt1983, abstract = {The new commercial reality is the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude. {T}echnology, by proletarianizing communication, transport, and travel drives the world toward a converging commonality. {W}ell-managed companies have moved from emphasis on customizing items to offering globally standardized products that are advanced, functional, reliable, and low priced. {T}hey benefit from enormous economies of scale in production, distribution, marketing, and management. {M}it economies of scale sind sinkende {S}tückkosten bei steigender {P}roduktionsmenge gemeint. zur {B}edeutung dieses {A}ufsatzes vgl. ruigrok/tulder1995 {K}apitel 6}, added-at = {2011-02-04T14:45:04.000+0100}, author = {Levitt, Theodore}, biburl = {https://www.bibsonomy.org/bibtex/223b406d80d35f25624339bfabe7d65e2/droessler}, description = {Harvard-Ökonom, der den Globalisierungsbegriff mit geprägt hat}, groups = {public}, interhash = {79dd9c328cec94fbe3d953036195a937}, intrahash = {23b406d80d35f25624339bfabe7d65e2}, journal = {Harvard {B}usiness {R}eview}, keywords = {Weltmarkt BegriffGlobalisierung Sachzwang economiesofscale}, number = 3, pages = {92-102}, signatur = {Z oek 7000/319}, standort = {TIB/UB Hannover FBW}, timestamp = {2011-06-22T14:54:56.000+0200}, title = {The {G}lobalization of {M}arkets}, url = {http://harvardbusinessonline.hbsp.harvard.edu/hbrsa/en/archive/archive.jhtml}, username = {droessler}, volume = 61, year = 1983 }