%0 Journal Article %1 journals/ijmc/HwangLKJ18 %A Hwang, Yoori %A Lee, Joonghwa %A Kim, Soojung %A Jeong, Se-Hoon %D 2018 %J Int. J. Mob. Commun. %K dblp %N 5 %P 557-572 %T Mobile game users' evaluations of in-game advertising: role of multitasking and persuasion knowledge. %U http://dblp.uni-trier.de/db/journals/ijmc/ijmc16.html#HwangLKJ18 %V 16

@article{journals/ijmc/HwangLKJ18, added-at = {2023-03-11T00:00:00.000+0100}, author = {Hwang, Yoori and Lee, Joonghwa and Kim, Soojung and Jeong, Se-Hoon}, biburl = {https://www.bibsonomy.org/bibtex/227498fd370542a564565e7ec7a1580b3/dblp}, ee = {https://doi.org/10.1504/IJMC.2018.10011659}, interhash = {79f52076d26684727144cbe0a2b1a9bd}, intrahash = {27498fd370542a564565e7ec7a1580b3}, journal = {Int. J. Mob. Commun.}, keywords = {dblp}, number = 5, pages = {557-572}, timestamp = {2024-04-08T10:18:32.000+0200}, title = {Mobile game users' evaluations of in-game advertising: role of multitasking and persuasion knowledge.}, url = {http://dblp.uni-trier.de/db/journals/ijmc/ijmc16.html#HwangLKJ18}, volume = 16, year = 2018 }